google vs microsoft: new frontiers..!

Microsoft is about to come up with its new operating system windows 7 in couple of days. Moreover, it has already launched an upfront assault on Google by launching its own search engine, Bing ,few months ago. In a bid to diversify, it is targeting new revenue streams from online advertisements . Microsoft appears to be a company which has grossly underestimated the power of internet and it is evident from the lack of viable revenue generating online products in its portfolio. However, it has realized its folly as can be seen in its desperate bid to go online and utilize the potential of internet. The real innovation from Microsoft came about a decade ago, when it launched windows OS meant for personal computers. The product was a huge success as people found the OS simpler to use and it became the most popular operating systems of personal computers but success breeds its own problems like complacency and lack of passion to come up with next breakthrough.

On the other hand , Google has utilized the potential of internet to the maximum extent. Most of its online products are available for free to the end users with economic viability ensured by the revenues from advertisements. The launch of its internet browser ,google chrome ,was a big success and it even plans to come up with an online operating system for personal computers which will be available for free to end users. Thus, a robust business model backed by an innovative spirit has enabled it to grow in leaps and bounds.